San Francisco played host to Inside Social Apps 2013 (ISA) last week, bringing together some of today’s leading social and mobile app developers. Discussions during the two-day summit centered on issues facing the social and mobile app economy, including trends in distribution, monetization, mobile advertising and audience engagement, among many others.
Storm8’s Head of Product Management, Vatsal Bhardwaj, was on hand to share his expert insight on Developing Cross-Platform. The Day One panel featured Storm8 alongside executives from King, Rumble Entertainment, Tilting Point and 5th Planet Games. Arseny Lebedev of Signus Labs moderated the lively discussion.
With the topic’s focus on designing and marketing games across platforms, one of the first questions Arseny asked of the panelists was to provide an example of a game that really surprised them with its success across platforms. Most panelists named Candy Crush Saga. Candy Crush is by no means the first match-3 game on mobile or on the web, but everyone pointed out that it’s a great example of a game that took a proven game genre and made it better - incorporating new art styles, progression and social features that appealed to the masses.
Continue reading for more key takeaways from the panel!